![]() ![]() Your customers are always connected, thanks to their smartphones, but they don’t stare at their email and text inboxes all day.Ĭombining SMS and email means you’ll reach a larger audience so you’re never limited by one marketing channel. Let’s take a look at why SMS and email make a great team. This is why I suggest a healthy mix of both email and text marketing. Still, no marketing method works in every situation. In fact, we here at SimpleTexting believe text marketing couldn’t be what it is today if email hadn’t paved the way. I’m not here to talk down on email marketing. You just have to strike a balance between getting the point across and overwhelming your contacts with messages. This isn’t to say that higher-volume campaigns don’t work with text message marketing. A church might choose to send daily devotionals to its contacts, while a retailer might only send out one text per week to announce discounts or promotions. This makes SMS a more personal form of communication, given that people only give out their phone numbers to trusted brands, family, and friends.Īll that means for your text campaigns is that you can be a little more selective with what you send and how often you send it. Text messages work a little differently, mostly because they send directly to your customers’ text inboxes. This means you’ll often have to send email campaigns a few (dozen) times before they get the attention you want. An estimated 347.3 billion emails are sent daily, as opposed to only around 6 billion text messages. However, if there’s one significant difference between email and SMS marketing campaigns, it’s in the volume and frequency of the messages you send.Īs we’ve mentioned, the difference between email and text open rates is major. That’s why you might find yourself singing the Stanly Steemer jingle in the shower. The more your audience hears your message, the more likely they are to remember it. ![]() The Perfect Pair is Email and SMS Together.So, how do you choose which two-way communication tool is right for your business (or whether to use both)? We’ll take a deeper look at both email marketing and SMS marketing to help you decide. The thing that a lot of marketing articles won’t tell you is that the “right” marketing method for you and your business is based on what your individual business needs, and that the answer might actually be multiple methods together. “If email marketing is dead, why is my inbox as full of offers as ever? Why isn’t the whole world texting?”Īs much as I love SMS, I’ll be the first to tell you that email marketing is still alive and well and the go-to for many brands. You’ve heard the whispers across the Internet.Įmail marketing is dead. ![]()
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